About Me

Hi, I’m Avery Fritsch!

I am a junior at Penn State University, majoring in Digital Journalism and Media. My love for fashion and beauty sparked just over a year ago, completely transforming how I see self-expression. That passion led me to create this blog—a space to explore different styles, learn about the industry, experiment with clothing, and embrace creativity in all its forms.

I had no idea how much joy could come from discovering my personal taste. I want to share that excitement with others, regardless of where you are in life. It’s never too late to explore new interests and develop a style that truly reflects who you are. Fashion isn’t just about clothes—it’s about identity, confidence, and storytelling. I see it in everything: clothing, shoes, makeup, hairstyles, and beyond.

The intersection of fashion and technology has made social media indispensable in shaping our closets. I find the correlation between the industry and media trends captivating. By exploring and unpacking today’s trends, you can better understand what resonates with your style.

Through sharing my findings, I aim to guide others in refining their style while igniting waves of creative freedom. I am still navigating the fashion and beauty world myself, but I want it to be easier for anyone interested in doing the same.

Welcome to my journey—I hope it inspires yours!

Best,

Avery Fritsch
Author of UnFold