UnFolding the endless possibilities of
fashion, beauty & lifestyle-layer by layer.

Welcome to UnFold—where fashion and beauty evolve with you. A curated take on what’s trending, what’s timeless, and what’s next. From trendspotting and pop culture moments to the brands and tools that truly deliver, everything you need lives right here.

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Social Media Marketing: Passing Trend or Permanent Influence?
Social Media Marketing: Passing Trend or Permanent Influence?

Social media has completely transformed the fashion and beauty industry. The rise of influencer culture, trends, and digital fashion movements has taken control of what we wear. But how did we get here? What marketing tactics stick in today’s digital landscape? We’ll explore current trends, those of the past, and what to expect this year.

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  • My goal is to offer genuine insight into the dynamic relationship between media, market trends, advertising strategies, and pop culture, using the ever-fluid fashion and beauty industry as a lens. Not to persuade you to change, but to share the passions that drive me. I write with my finger on the pulse and my heart in the details. Staying up to date with what’s trending (and what’s timeless), I’m here to keep it real, spark inspiration, and bring you along for the ride.

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