I told myself I wouldn’t buy it. Then I saw it again, on TikTok, on Instagram, on a girl grabbing an iced coffee like it was part of her uniform. The Parke mockneck with the last name stitched across the front had officially worn me down. This blog is a firsthand account of what happens when internet hype meets real life: why I finally bought it, how it actually felt to wear it, and what the obsession says about modern fashion, branding, and our collective desire to belong, one sweatshirt at a time.

A decade ago, a generation of young women was infected with Bieber fever. It was loud, obsessive, and soundtracked by pop anthems on repeat. Fast forward to 2026, and the epidemic has returned. Only this time, it’s quieter, glossier, and sitting at the bottom of our purses.

Once upon a time, ads were easy to spot—and even easier to ignore. Today, they look like GRWMs, live in your For You page, and sound suspiciously like a friend putting you on to their favorite product. The Ad Era Is Over explores how influencers quietly took over the advertising industry, why brands are pouring billions into creator-led marketing, and how ads became something we actually trust (and buy from). If you’ve ever said, “I wasn’t influenced, I just wanted it,” this one’s for you.

Social media has completely transformed the fashion and beauty industry. The rise of influencer culture, trends, and digital fashion movements has taken control of what we wear. But how did we get here? What marketing tactics stick in today’s digital landscape? We’ll explore current trends, those of the past, and what to expect this year.